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San Diego, CA - Alerts.com a free online alerts service designed to help consumers save time and money by creating, managing and controlling how they receive information, announced during the company's presentation at DEMOfall 08 the launch of its school alert notification and interactive message platform, MySchoolAlerts.

The MySchoolAlerts platform helps improve communications with parents, teachers, staff and students allowing a school to send real-time messages and alerts regarding news and emergencies to any users' configured delivery methods including e-mail, text message, voice, desktop and widgets.

"In an increasingly uncertain world, where we experience tragedies such as the shootings at Columbine and Virginia Tech, keeping students safe and families informed are top priorities for schools nationwide," said Pascal Stolz, co-founder and chief executive officer of Alerts.com. "At Alerts.com we take pride in providing a free messaging platform to help schools make communication, safety and awareness a priority without the associated costs."

"MySchoolAlerts goes beyond just an emergency messaging system for schools, as it enables us to open the lines of communication between staff and parents in real-time with any pertinent information - all within the timeframe we need it to," said Cliff Otis, Information Technology Director of Bellevue Christian School in Bellevue, Wash.

The new platform is also one of the core offerings behind the Safety 1st program launching nationwide this fall. Safety 1st is an effort between i- SAFE, the worldwide leader in e-Safety education, American Income Life Insurance Company, the developer of the Child Safe Kit which has been endorsed by the International Union of Police Associations, and Alerts.com. The new program aims to promote a safer environment for kids by focusing on three core pillars; education, protection and notification.

"MySchoolAlerts is a powerful and economic way for schools to distribute relevant and important information needed in schools today," said Teri Schroeder, chief executive officer of i-SAFE. "This program goes hand in hand with our efforts to educate over eight million students to be safe on the Internet and allows us to provide schools with up-to-the-minute updates on issues that pertain to e-Safety."

"American Income Life has been a leader in reaching out to schools to promote child safety and we are proud to assist in developing a program that helps our schools stay safe," said Roger Smith, chief executive officer of American Income Life. "Over the years, schools have asked that we help them source opportunities to improve communication, and MySchoolAlerts represents the next wave in communication tools aimed to help schools keep parents and students in the know."

To register for MySchoolAlerts, schools can visit http://www.alerts.com/myschoolalerts and then invite parents, students, teachers and staff to join. The process is simple, online based and free. There is no hardware to install, software to download or maintenance needed. Schools prepare their messages online, preview them and click to send. Alerts.com platform routes school messages exactly how opted-in users requested to receive the messages: email, text message, voice, desktop, widgets and more. The Alerts.com messaging platform can handle sending millions of messages.

When opting-in to participate in MySchoolAlerts, parents can also add other alerts to their personal accounts including, child safety alerts, severe weather alerts, or personal alerts such as gas price alerts.

SOURCE: Alerts.com