University At Buffalo MBA Program Improves Targeted, Strategic Recruiting
ORGANIZATION PROFILE
The University at Buffalo (UB) is New York's largest and most comprehensive public university, with campuses in Buffalo and Amherst. The full-time MBA program within UB's School of Management has been ranked among the world's top 50 by The Wall Street Journal and Business Week. The program is also recognized as a "best-value" among MBA programs and offers a choice of eight different business concentrations. UB's MBA program immerses students in a team-focused learning environment where they master skills and theories required of all 21st century businesses - from dotcoms to global corporations. The program emphasizes teamwork, problem solving, entrepreneurial thinking, strategic use of technology, and career development.
BUSINESS NEED
Recruiting the best and brightest students has become increasingly competitive for MBA programs worldwide. Beyond filling seats, today's MBA programs aim to enroll the most promising candidates. "It's becoming more of a business, more competitive," explained Jaimie Taylor, Associate Director of MBA Recruitment at the North UB campus in Amherst. "There's more of a need to market and recruit on a full-fledged scale, and target the marketing for higher quality candidates."